Flood uses spray paint, wheat paste and unconventional materials to share his story on the streets of NYC.
Flood tares down NYC’s poster bills, and uses these as his canvas. He deconstructs them, exposing the history, peeling back the layers, in which he collages characters and illustrates stories. Often times, he reworks them back into the street to seamlessly compete with existing bills for the passerby's attention. Flood forces a deeper meaning by transforming these bills into advertisements of the human experience.
Flood takes fashion ads, reworks them and puts them back in the streets to comment on the industries unattainable idea of perfection. Layers of colors hide the model’s beauty, while bold statements, such as “SUSPECT DEVICE” are written over the once desired products. This reveals another dimension within the ads, illustrating the false construct of beauty and happiness forced upon us.
Flood uses the professional look of vinyl, stacked on top of each other, to trick people into reading his poetry, thinking they’re warning signs. Flood unabashedly abuses this power.
One of his most recent campaigns, Flood illustrates Fat Albert and his friends calling Bill Cosby out, pleading with him to “Admit It”. Using the characters, created by Cosby himself, that so many children looked up to, speaks to the maddening falsehood of the entertainment industry.
Flood paints with an organic approach to concept and techniques. Using materials that cause reactions or materials that repel, chance dreams up the unexpected. Incorporating the idea of painted animation cells and the layering techniques from the Renaissance produces a painting of technical and emotional depth.
Coma Institute is a fictional over the top health care and experimental medicine facility. It puts people in comas and completely fixes all that ails them. As commentary for an over-medicated society, the ads for Coma Institute implore the public to call for help. The phone numbers are to top plastic surgeons, physiatrists and religious cults.
"I love bringing ordinary things on the streets to life!! There are so many utility boxes and poles and random structures all ready to be turned into characters"—Flood
More Street Art
The city’s environment is Flood’s playground, and finding holes to mischievously fill with imaginative art is one of his favorite games. Sculpting trees into characters, or characters out of glitter, Flood’s street art transforms conventional spaces into extraordinary experiences.